With a relatively small domestic market, Canadian cleantech innovators must often look to international markets in order to stay competitive. So, how can Canadian cleantech ventures thrive in the global marketplace?
On this episode of Cleantech Forward, Foresight CEO and host Jeanette Jackson is joined by Jocelyn Campbell, the Director of Business Development at CarbonCure, and Emily Hicks, President and co-founder of FREDSense. Together, the three discuss the best practices for finding international customers, operating in foreign markets, and the tools available to Canadian cleantech innovators who are ready to export their technologies.
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Jocelyn Campbell is the Director of Business Operations at CarbonCure. Jocelyn is leading CarbonCure’s international development, and strategically growing their global network of concrete producers and CarbonCure Authorized Distributors. Prior to her current role, Jocelyn was the Business Development Manager, helping concrete producers manufacture low carbon concrete, as well as working with developers, designers, and contractors to source CarbonCure’s product. She joins CarbonCure after spending more than 5 years in the energy sector. She graduated from the University of Waterloo in 2016, with a Bachelor of Science, Honours in Science and Business/Environmental Sciences.
Emily Hicks is the President and Co-Founder at FREDSense Technologies. She was named to Corporate Knight's top 30 under 30, and the Bay Street Bull top 30 under 30 lists. Emily graduated from the University of Calgary in 2013, with a Bachelor of Health Science, Biomedical Sciences. While in university, Emily was a student team leader at the synthetic biology research group International Genetically Engineered Machines (iGEM) Calgary, from 2010 to 2013. Under her leadership, the team won a variety of awards for their work including Best Entrepreneurial Project, World Finals 2013, Best Human Practice Advance and top 16 Team, World Finals 2012, Best Environmental Project, World Finals 2011, and more.
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