Fireside Chat:
Accelerating Growth Through Marketing

  • Date: October 12, 2023
  • Time: 1:00 pm - 2:00 pm
  • Cost: Free
  • Venue: Zoom
  • Organizer: Foresight
Fireside Chat: Accelerating Growth Through Marketing

Are you ready to supercharge your cleantech business? Join us for an exhilarating Fireside Chat that will take your growth to new heights!

Join us for an engaging Fireside Chat on "Accelerating Growth With a Strong Go To Market Strategy" for Canadian cleantech companies. Our panel of industry leaders are Lori Aizer Bryenton, the Former SVP of Marketing & Communications as well as Sean Zuberbier, the Former SVP of Global Sales, Services & Customer Operations of CarbonCure Technologies

CarbonCure experienced unprecedented growth to fulfill the demand for low carbon and circular concrete products, and our two panelists were at the helm. By walking you through the key considerations for scaling your cleantech business, including what they did, and what common mistakes to avoid, you'll learn how to drive awareness, attract investors, and foster sustainable development in your own cleantech business. Our expert moderator will facilitate an interactive Q&A session, allowing you to gain valuable advice and guidance directly from the panelists.

Don't miss this opportunity to unlock the potential of marketing in the cleantech sector and accelerate your company's growth.

Moderator: Samantha Lego, Marketing Director, Foresight Canada 

Speakers include:

Lori Aizer Bryenton is a fractional CMO and impact-driven executive with over 25 years of experience building scalable growth strategies to drive customer acquisition, adoption, and advocacy. She provides unique expertise having successfully transitioned from SaaS to the clean-tech and construction sectors, bringing the best modern marketing practices with her.

Previously, Lori was CMO at CarbonCure Technologies - 2020 Cleantech Co of the Year and Breakthrough Energy portfolio company that aims to eliminate 500 megatonnes of greenhouse gases each year by injecting CO2 into concrete. During her tenure, Lori drove 10X ARR growth, 400% customer growth into 29 new countries and 75% marketing attribution to sales pipeline. She was a key member of the executive leadership team and transformed the value of marketing as a cost-effective driver of revenue growth, customer acquisition, and brand awareness.

Lori is a strategic leader with a keen ability for solving complex problems and optimizing current business practices quickly. She is known for building tight alignment between sales and marketing to drive revenue, and for disciplined operational focus to deliver meaningful business results. She has a proven track record of transforming brand, product, and business models to renew and reposition leadership within the marketplace. She is known as an influential “straight talk” communicator skilled at fostering effective relationships and building trust, creating a strong corporate culture, recruiting and mentoring top talent.

Lori is also an Executive in Residence at Foresight Canada, where she helps cleantech entrepreneurs accelerate the global transition to a clean economy.

Sean Zuberbier is a revenue leader with a track record of driving global growth strategies in the Saas and clean tech sectors.  As SVP of Revenue and Customer Operations for CarbonCure, he helped drive broad technology adoption in markets around the world resulting in 10x revenue growth over 3 years.  While CRO at Galvanize, he led the revenue growth & customer success strategies which propelled the company’s success leading to its $1B acquisition by Diligent Corporation.  

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