Exporting BC’s Clean Transportation Technology: Market Insights & Global Opportunities
This strategic assessment explores the global market potential of BC’s cleantech for the transportation sector. It highlights opportunities, challenges, and international pathways for export growth—guiding BC ventures looking to expand their impact in global markets.
This report was prepared by Foresight Canada. It was written by Joshua Young (Golden Larch Consulting) with support from Aislinn Crawford and Kylie Williams.
Summary
The clean transportation technology sector is experiencing significant growth as countries worldwide attempt to tackle persistent and hard-
to-abate emissions in mobility. The emergence of new technologies and low-carbon energy has disrupted established market players, challenged to keep up with the pace of innovation. BC in particular has established itself as a leader in clean transportation. The province was the first jurisdiction worldwide to legislate a 100% zero-emission vehicle sales mandate and is internationally recognized for its deep hydrogen and fuel cell research and development expertise. As an early adopter with a strong research base, BC's clean transportation technology sector is uniquely positioned to seize the opportunities presented by this global transition.
Objectives
This report assesses the strengths and export potential of BC’s cleantech within the transportation sector, highlighting key strategies,
opportunities, and challenges for international expansion. It serves as a guide to help BC cleantech companies in this sector successfully enter foreign markets. Key objectives include:
1
Identifying the core strengths and competitive
advantages of BC’s cleantech in the
transportation sector.
2
Providing practical international business
development strategies to help BC cleantech
companies scale and expand into global markets.
3
Highlighting high-potential international
markets and offering targeted
recommendations for cleantech innovators
based on BC’s competitive strengths.
Methodology
Information in this report was gathered using a methodology that included a relevant literature review and semi-structured qualitative interviews with key collaborators. Interviews were conducted with BC-based businesses, trade commissioners, and industry experts to gain firsthand insights into the opportunities, challenges, and market entry strategies for BC cleantech companies in international markets.
Five priority international markets were identified and researched in more detail to provide valuable and actionable insights for BC startups interested in exploring these markets.
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