Exporting BC’s Water Technology: Market Insights & Global Opportunities
This strategic assessment explores the global market potential of BC’s cleantech solutions for the water sector. It identifies opportunities, challenges, and international pathways for export growth—guiding BC ventures looking to expand their impact in global markets.
This report was prepared by Foresight Canada. It was written by Navjot Dhaliwal with support from Aislinn Crawford and Nina Bader.
Summary
Water is an essential and irreplaceable resource, fundamental for life, health, and all aspects of society. However, this critical resource is increasingly threatened by a combination of factors, leading to scarcity and impacting communities worldwide. This escalating crisis jeopardizes everything from agriculture and economic stability to basic human well-being.
British Columbia has a strong and growing water technology sector that plays a critical role in advancing sustainable water management solutions. As global demand for innovative water technologies increases due to climate change, water scarcity, and stricter environmental regulations, BC companies are well-positioned to expand into international markets.
Objectives
This report assesses the strengths and export potential of BC’s cleantech within the water sector, highlighting key strategies, opportunities, and challenges for international expansion. It serves as a guide to help BC cleantech companies in this sector successfully enter foreign markets.
Key objectives include:
1
Identifying the core strengths and competitive
advantages of BC’s cleantech in the
water sector.
2
Providing practical international business
development strategies to help BC cleantech
companies scale and expand.
3
Highlighting high-potential international
markets and offering tailored recommendations for cleantech innovators based on BC’s strengths.
Methodology
Information in this report was gathered using a methodology that included a relevant literature review and market analysis. Interviews were also conducted with BC-based businesses, trade commissioners, and industry experts to gain firsthand insights into the opportunities, challenges, and market entry strategies for BC cleantech companies in international markets.
Priority international markets were identified and researched in depth, offering actionable insights for BC cleantech ventures exploring global opportunities.
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