Carolyn is a pricing strategist and advisor who helps B2B SaaS and AI founders unlock faster growth by building offers and pricing strategies that actually convert customers. With a background spanning pricing, marketing, sales, and business strategy, she brings a unique mix of expertise to help founders better understand exactly what to offer customers, how to know what it’s worth, and how to pick and validate prices. By combining buyer psychology, proven pricing frameworks, and go-to-market execution techniques Carolyn helps founders maximize customers and cash at any stage.