I am a management consultant in Vancouver, BC. I help early-stage cleantech companies with business strategy, operations support, market intelligence research, and marketing strategy to develop new products, services, and systems while supporting our goal of making Canada the first G7 country to hit net zero. As a generalist, I have fifteen years of experience working in strategic marketing, environmental initiatives, and coaching tech startups. I am also an Executive in Residence with Edmonton Unlimited through the Edmonton Regional Innovation Network providing virtual business coaching to campus-based entrepreneurs twenty hours a week.

I have a Bachelor of Commerce from Dalhousie University and a Master of Environmental Design from the University of Calgary. In 2013, my master’s thesis was a comparative life cycle assessment of padded mailers used for shipping. During that time, I had the opportunity to work with eco-invent in St. Gallen, Switzerland, the global centre for life cycle inventory data. Since then, I have pivoted to help innovative startups in Canada at the foundational level by focusing on innovation and customer experience through systems thinking and have helped more than 400 Canadian startups. I thrive when helping people and connecting the dots between unexpected ideas.