Katrina C. Foster is a strategic advisor, entrepreneur and community builder with more than 30 years of experience across positioning, brand, go-to-market strategy, startups and the venture ecosystem. As founder of Red Thread Strategy, she advises growth-stage leaders and venture firms on the decisions underneath how a company is understood, valued and brought to market.

She has supported entrepreneurs as a mentor, advisor and entrepreneur-in-residence with organizations including Foresight Canada, New Ventures BC and Futurpreneur Canada. A longstanding advocate for women entrepreneurs, Katrina serves on the boards of The Forum and Sea to Sky Community Futures. She has also invested in women-led ventures as an LP with Women’s Equity Lab and Spring.